- Title
- Artificial intelligence as a growth engine for health care startups: emerging business models
- Creator
- Garbuio, Massimo; Lin, Nidthida
- Relation
- California Management Review Vol. 61, Issue 2, p. 59-83
- Publisher Link
- http://dx.doi.org/10.1177/0008125618811931
- Publisher
- Sage
- Resource Type
- journal article
- Date
- 2019
- Description
- The future of health care may change dramatically as entrepreneurs offer solutions that change how we prevent, diagnose, and cure health conditions, using artificial intelligence (AI). This article provides a timely and critical analysis of AI-driven health care startups and identifies emerging business model archetypes that entrepreneurs from around the world are using to bring AI solutions to the marketplace. It identifies areas of value creation for the application of AI in health care and proposes an approach to designing business models for AI health care startups.
- Subject
- health care; artifical intelligence; disruptive technology; business models; innovation; entrepreneurship
- Identifier
- http://hdl.handle.net/1959.13/1414649
- Identifier
- uon:36790
- Identifier
- ISSN:0008-1256
- Language
- eng
- Reviewed
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